PantaSon thinks dubplate prices are too high

Pantason ask artists to reduce dubplate prices to help keep the Sound System Culture alive.

World renowned dubplate legend, recording engineer and producer Taj-Vaughn Johnson, commonly known as Pantason, is asking reggae and dancehall artist to consider reducing the fee they charge for dubplates to make it affordable for sound system and deejays worldwide. Pantason believes that while artistes should know their value, cost effective dubplates will help reduce fraud and incidents of spliced dubs.

He laments that dubplates are the backbone of dancehall and reggae music as they are essential
for promotion and is often the 1 st performance of a single before an artiste even reaches onto a
stage. Pantason said, “Young ambitious sound system operators and deejays sometimes work
regular jobs and can’t afford exuberantly priced dubplates. We are also still recovering from the
COVID pandemic and the effects it posed on the entertainment industry. I have had talks with

quite a few deejays who share that based on the artiste they must play at 2 to 3 events just to pay
for 1 dubplate”.
Pantason operates his own dubplate agency, ‘Pantason Music Production Limited’ and has
access to the most exclusive artistes in reggae and dancehall locally and internationally. He is the
son of 9-time world sound clash champion Pink Panther and in April 2021, he gained credit as a
‘Recording Engineer’ on international superstar DJ Khaled’s album ‘Khaled Khaled’ on the
song, ‘Where You Come From’, working alongside DJ Khaled, Capleton, Buju Banton, and
Bounty Killer. He was again credited on Khaled’s Grammy-nominated ‘God Did’ album (2022),
on the song ‘These Streets Know My Name’, working alongside DJ Khaled, Sizzla, Skillibeng,
Buju Banton, Capleton, and Bounty Killer.
In February, he donated $150,000 in cash to the music department of his Alma Mata, Calabar
High School through his charity – ‘Big Up God Foundation Limited’. The Foundation started
the campaign ‘Dub For Charity’ initiative in December 2022 but opted to begin dispersing
financial support to the music departments of selected schools, with Calabar High School at the
top of the list.
Pantason can be reached at  www.pantason.com or through Instagram, TikTok and Twitter
@pantason.

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